ISBN 9780073381060
 |  | Marketing: The Core by Roger Kerin, Steven Hartley, William Rudelius Paperback, 512 Pages Published 2008-11-06 by McGraw-Hill/Irwin  
( 19 reviews )
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Editorials for ISBN 9780073381060 | ||||
Product Description MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors. | ||||
Customer Reviews for ISBN 9780073381060 | ||||
 Very Fast Shipping The book got here way quicker than expected. I wouldn't say it was "very good" quality necessarily, but it was good considering it was the cheapest available. | ||||
Good Purchase First time purchasing a used text book, was very pleased with the condition of the book and the time in which I recieved the book. | ||||
The book does the trick! Seller provided honest description of the book's condition. Buying used books is the way to go. Thanks for a product that does the trick! | ||||
Great set up. I really like the way that this text book is set up. It's the best. All books should be set up this way. It really helps with remembering key points. There are good review questions. The book doesn't just give you information but presents the information in a way that you're remember what you've read. It's a good study aide. | ||||
Marketing: the Core The book is in excellent shape! There are no marks, torn pages or any defects in any way and I was extremely happy with the amount of time between when I placed my order and received my book. I might just switch from the company that I was using to Amazon.com for all my needs. | ||||
